White Paper Published By: Act-On
Published Date: May 10, 2012
For an email campaign to be successful, marketers must reach the right person at the right time, with the right offer. By learning the basics of deliverability, you're better prepared to build emails that will actually reach your potential customers.
White Paper Published By: Forrester
Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
White Paper Published By: Return Path
Published Date: May 10, 2012
ISPs make filtering decisions about what email to block or mark as SPAM based on three main factors. Find out what they are. Download "The Sender Reputation Report: Key Factors that Impact Email Deliverability".
White Paper Published By: Return Path
Published Date: May 10, 2012
An email marketing campaign is all for not if the email never reaches the inbox. Learn what 240 senior marketers are doing to ensure that it does. Download the special report "CMO Perspectives on Email Deliverability".
White Paper Published By: Return Path
Published Date: May 10, 2012
Email marketing isn't simple anymore. The report Mobile, Webmail, Desktops: Where Are We Viewing Email Now?" will detail why knowing what device and when your existing and prospective customers read your opt-in emails is critical to your ability to connect.
White Paper Published By: KnowledgeVision
Published Date: Apr 24, 2012
This free e-Book from KnowledgeVision shares five strategies for accelerating your online video content creation using existing materials you already have in-house.
White Paper Published By: Reevoo
Published Date: Apr 17, 2012
Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.
White Paper Published By: Reevoo
Published Date: Apr 17, 2012
Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.
White Paper Published By: Facebook
Published Date: Apr 17, 2012
Want to learn more about how to connect and build lasting relationships, create optimized Facebook Ads, acquire new customers and generate powerful word of mouth recommendations via your fans on Facebook?
White Paper Published By: Scribe Software
Published Date: Apr 16, 2012
The What, Why & How of CRM Integration
This report contains insights from C-level executives, business analysts and IT engineers, and systems integrators and consultants who design and implement data integration for their enterprise clients.
White Paper Published By: IBM Unica
Published Date: Apr 16, 2012
With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. Read to find out more.
Webinar Published By: Aprimo
Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
White Paper Published By: Limelight Network
Published Date: Apr 04, 2012
On the Internet, page-loading delays can stop customers from buying. Download our free report, 3 Proven Ways to Boost Transactions with Web Acceleration, and learn how Limelight Network's front-end acceleration technology can improve Time to Action.
White Paper Published By: Limelight Networks
Published Date: Apr 03, 2012
Learn how decreasing the time it takes to interact with your website increases engagement, response, and conversion.
In this report, learn:
*Why slow page-loading sabotages your marketing
*Proven ways to improve performance
*How to boost speed across mobile devices
Webinar Published By: KnowledgeVision
Published Date: Mar 30, 2012
This KnowledgeVision on-demand webcast showcases how Ed Youngblood, Director of Multimedia and Video Strategy for Alcatel-Lucent Enterprise, solved the content creator's dilemma: How to satisfy the demand for online video content with limited resources.
Webinar Published By: GX Software
Published Date: Mar 29, 2012
In this webinar recording guest speaker Shar VanBoskirk, Forrester analyst, gives some insights on the importance of a unified customer database and on how the CORE principle can help optimizing the customer journey. Here you can download the recordings from the webinar.
Webinar Published By: GX Software
Published Date: Mar 29, 2012
In this webinar recording guest speaker Joe Stanhope, Forrester analyst, speaks about creating a marketing strategy based on unified customer insights. He explains how cross-channel customer insights can significantly enrich the knowledge that you have about your customers' online behavior and needs. Download this recording and learn how to build a coordinated digital marketing strategy.
White Paper Published By: GX Software
Published Date: Mar 29, 2012
Mobile is hot! And for good reason! The use of mobile devices is exploding worldwide and it's bringing exciting new potential to online marketing. Download the white paper "Monetizing Mobile Engagement" now and learn how you can also implement mobile successfully!
White Paper Published By: OpenText
Published Date: Mar 20, 2012
In this paper we'll look at the trends driving online marketing and show how an online marketing solution can help marketing executives achieve their three most important objectives.
White Paper Published By: OpenText
Published Date: Mar 20, 2012
The report highlights industry best practices for establishing and nurturing CEM programs that delight customers while improving overall business results.
White Paper Published By: Cartera Commerce
Published Date: Mar 07, 2012
As a local merchant, do you want to understand the exploding deal landscape--coupons, daily deals, check-in deals, gamification, card-linked offers and more? Download Deals Deconstructed: The Definitive Merchant Guide to Deals, Discounts and Offers today.
Webinar Published By: Facebook
Published Date: Mar 07, 2012
Get set up with Facebook! This webinar will help you with top tips for creating an ad, targeting the right audience and improving your campaign performance.
White Paper Published By: YouSendIt
Published Date: Mar 07, 2012
This white paper examines the challenges inherent in business content collaboration and the criteria that IT professionals should consider in evaluating an effective business content collaboration solution to increase their productivity.